Most Recent Question and Answer
There has been some discussion from several Alums about the university changing its brand.
I did notice on several pages of the website a new symbol or brand in the top left corner, "Become yourself. Change our world". I am not sure what the symbol represents.
I checked a few additional pages and could not find the Golden Bull symbol anywhere. Here are my questions:
1. Has the brand been changed? If so, what does it represent?
2. Is the Golden Bulls still our symbol and mascot?
3. Please explain to us the process that went into this change, why was it implemented and what is the perceived benefit the school expects to accomplish from the change ?
Dear Alumni Leaders,
I have read the email thread regarding the possible replacement of the Golden Bull as the University’s mascot with great interest. I appreciate your passion about our institutional marks and obvious love for your alma mater. As the director of University Communications and Marketing, I, too, am very passionate about the Universi...